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Sony Alpha 7 IV Full-Frame Interchangeable Lens Camera & 28-70mm Lens Kit 33MP, 10fps, 4K/60p, Black
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SKU
SONILCE7M4KB
Special Price
$2,298.00
Regular Price
$2,698.00
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Offer ends: 4/13/2026
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Key Features
- 33.0 MP full-frame back-illuminated Exmor R CMOS sensor, true-to-life resolution.
- BIONZ XR image processor, higher processing throughput for speed and image quality.
- Real-Time Eye AF for human, animal, and bird detection, reliable subject tracking.
- 4K video up to 60p, 10-bit 4:2:2 internal recording, plus 7K oversampled 4K 30p mode.
- 5-axis in-body image stabilization for steadier handheld shooting.
- Up to 10 fps continuous shooting, suitable for action and event photography.
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Sony Alpha 7 IV Full-Frame Interchangeable Lens Camera & 28-70mm Lens Kit 33MP, 10fps, 4K/60p, Black Overview
Description
The Sony Alpha ILCE-7M4K/B, commonly known as the Sony A7 IV with 28–70 mm kit lens, is a full-frame hybrid mirrorless camera designed for creators who demand high-resolution stills and professional-grade video from a single body. With an approx. 33.0 megapixel back-illuminated Exmor R CMOS sensor and the BIONZ XR image processor, it delivers detailed imagery, improved low-light performance, and responsive handling for both photography and filmmaking.
Benefits
- Hybrid performance: single body that handles high-resolution stills and professional video.
- Reliable autofocus and subject recognition reduce missed shots for moving subjects.
- High-resolution sensor and BSI design improve low-light image quality and dynamic range.
- Robust video specs, including 10-bit 4:2:2, for richer color grading and professional workflows.
- In-body stabilization plus versatile E-mount support for stabilized handheld shooting with many lenses.
- Dual card slots and CFexpress support protect data and accelerate large-file workflows.
Applications
- Professional portrait and studio photography.
- Wedding, event, and reportage — combined stills and video coverage.
- Content creation and YouTube filmmaking with high frame-rate 4K options.
- Wildlife and nature photography using advanced AF tracking.
- Travel and street photography where full-frame quality in a compact form matters.
Why Choose the Sony Alpha ILCE-7M4K/B
This kit pairs a modern 33 MP full-frame sensor and the high-performance BIONZ XR engine with advanced autofocus and video capabilities, providing one flexible platform for photographers and videographers. The A7 IV's Real-Time Eye AF, 5-axis stabilization, high-res EVF and vari-angle touchscreen make it an ideal choice when reliability, image quality, and hybrid workflows are required. For creators who want to maximize capability while minimizing gear swaps, the ILCE-7M4K/B kit delivers a strong balance of still and movie features.
Specifications
| Sensor Type | 35 mm full-frame Exmor R CMOS, approx. 33.0 MP effective |
| Maximum Image Resolution | 7008 4672 pixels |
| Image Processor | BIONZ XR |
| ISO Range | 10051200 (native), expandable to 50204800 |
| Autofocus | 759 phase-detection AF points, wide coverage, Real-Time Eye AF (human, animal, bird) |
| Continuous Shooting | Up to 10 fps (mechanical or silent shutter) |
| Video Recording | 4K up to 60p, 10-bit 4:2:2 internal, 7K oversampled 4K 30p mode |
| Stabilization | 5-axis optical in-body image stabilization |
| Viewfinder | Electronic viewfinder, approx. 3.683.69 million dots, up to 120 fps refresh |
| Rear LCD | 3.0-inch vari-angle touchscreen, approx. 1.031.04 million dots |
| Storage Media | Dual slots SD / SDHC / SDXC and CFexpress Type A (slot 1) |
| Battery | NP-FZ100 lithium-ion rechargeable battery |
| Connectivity | USB Type-C (10 Gbps SuperSpeed), Wi-Fi, Bluetooth, Multi-Interface shoe |
| Body | Weather-sealed magnesium alloy |
| Dimensions | Approx. 131.3 mm 96.4 mm 79.8 mm |
| Weight | Approx. 658 g (with battery and memory card) |
| Brand | Sony |
| Manufacturer SKU | ILCE7M4K/B |
| UPC | 27242923584 |
What’s included
- 1- Alpha 7 IV Full-Frame Interchangeable Lens Camera & 28-70mm Lens Kit-Black
- 1- Rechargeable Battery NP-FZ100
- 1- AC Adaptor
- 1- Power Cord
- 1- Shoulder Strap
- 1- Body Cap
- 1- Accessory Shoe Cap
- 1- Eyepiece Cup
- 1- USB-A to USB-C Cable-(USB 3.2)
Compatibility
| Sony E-mount lens ecosystem (full-frame) | Sony E-mount lens ecosystem (APS-C) | High-speed SD cards | CFexpress Type A cards | External microphones (via Multi-Interface shoe) |
| USB-C power delivery accessories | Common gimbals | Common tripods |
FAQ
Can the Sony A7 IV shoot 4K 60p?
Yes. The A7 IV supports 4K up to 60p with 10-bit 4:2:2 internal recording, and offers additional modes such as 7K oversampled 4K 30p for improved detail.
Does the A7 IV have in-body image stabilization?
Yes. The camera features 5-axis in-body image stabilization to reduce camera shake with non-stabilized lenses and improve handheld performance.
What is the sensor resolution of the ILCE-7M4K/B?
The ILCE-7M4K/B uses an approx. 33.0 megapixel full-frame back-illuminated Exmor R CMOS sensor for high-resolution stills and strong low-light performance.
Is Real-Time Eye AF available for animals and birds?
Yes. The Real-Time Eye AF system supports humans, animals, and birds, enabling accurate subject detection and tracking for portraits and wildlife photography.
What memory cards does the A7 IV support?
The camera offers dual card slots: one CFexpress Type A compatible slot and one SD/SDHC/SDXC slot, giving flexibility for high-bitrate video and backup workflows.
How fast can the A7 IV shoot continuous frames?
The A7 IV can shoot up to 10 frames per second using either the mechanical or silent electronic shutter, suitable for action and event photography.
Does the kit include a lens?
The ILCE-7M4K/B is the kit that pairs the A7 IV body with a Sony 2870 mm zoom lens, making it a ready-to-shoot package out of the box.
Will the A7 IV work for both photo and video workflows?
Yes. The camera is designed as a hybrid: it offers a high-resolution sensor for stills and professional-grade video features such as 10-bit 4:2:2 internal recording and 4K 60p capture.
What battery does the A7 IV use and how is power managed?
The camera uses the NP-FZ100 lithium-ion rechargeable battery and supports USB Type-C connections for tethering and external power delivery during extended shooting sessions.
Is the A7 IV weather-sealed for outdoor use?
The A7 IV features a robust magnesium alloy body with weather resistance that helps protect the camera in challenging shooting conditions, though standard care for sealed joints and lens mounts is recommended.
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