About 17th Street - Family-Owned Gear Experts

Stop the search.

Start the adventure.

We’re 17th Street, family-owned and operated since 1992. We help adventurers and enthusiasts cut through the noise of endless product options and get the gear they need, so they can do what they love.

We’re different.

Here’s how

Our catalog,
curated for you

We’re tired of seeing people spend hours looking for the best gear instead of enjoying their best gear. Our catalog is carefully handpicked to contain only quality products that resonate with your creative vision and adventurous spirit.

We know you by
name — not by
account number

We’re as passionate about your hobby as you are. We remember your first name and the skiing trip you took last summer because, to us, it’s not about the gear. It’s about experiencing life, fueling your passions, and helping you do what you love.

Your gear,
our guidance

Questions about your gear? We’ll provide you with all the information you need, without making you sift through a 100-page manual to find it. Call us or come down in person and speak to a 17th Street expert.